Questionnaire Design for Surveys and Interviews in the Social Sciences

This training course delivered by Dr Sergiu Gherghina (Department of Politics, University of Glasgow) will use a hands-on approach to designing and implementing questionnaires for both surveys and semi-structured interviews. It will cover the basic elements of question writing, measurement challenges (internal and external validity), practical techniques to evaluate questions, social desirability bias, reliability of recall, and review methods of surveys and semi-structured interviews. It will take students through the principles, logical steps, graphic design and tools to keep participants engaged.  The course will refer to several modes of conducting surveys and interviews: online, face-to-face and telephone.